LEARNING EVERYDAY FROM THE WORLD'S BEST DESIGN TEACHER. NATURE!
ABOUT ME
Since 1977
QUICK FACTS:
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Central Madras born & schooled but that’s changed now to an unrecognizable Chennai!
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NIFT educated when there was only Delhi, but that’s changed to being a branch in every by-lane of India.
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Worked in a bunch of advertising, garment multinational companies when they were actually premium and did not have more discount stores than premium retail experiences.
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Cartoonist for national newspapers & magazines with self-titled satirical columns before India and the world in general lost its sense of humor and publications their spine.
Since so much that was, doesn’t exist, why dwell on the specifics of the past? After all, change is the only constant. So here goes – this is what I am! ...
Here's what i do!
I offer art and heart to design services that rely on solo skillsets in a business model that rely on solo skillsets in a retainer based long-term business model that sees me unavailable for both short notice projects or single-window associations. A quick glance at the number and type of design solutions i have provided in over 25 years of practice.
inspired by my journey's
in nature!
PROJECT CASE STUDIES
While every project has its own unique criteria, I follow a design methodology that assesses parameters, establishes a framework and then proceeds to offer relevant and sound design solutions. The factors I consider to establish the ‘fence’ within which design solutions are offered are –
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THE TARGET AUDIENCE its social profile, peer influences, spending capacity, exposure & living environment
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AVAILABLE TIMEFRAMES that factor in option creation, client approvals, production time & requirement schedule
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MARKET COMPETITION in order to understand trends & surpass expectations
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BUDGETS that include design fee, collaborative requirements, production quantities & material/ manufacturing costs
What I do for someone else has no relevance, inspiration or indication of result to your requirement. Still, you can view below few select creative from 3 of the many categories of design services i offer, as a glimpse of my work.
